There are many different ways to generate traffic on the website. Some are paid and some are free. Every method has its specialty but they all depend on each other. Let’s take an example, suppose you have a website where you are providing information to people. You want to increase web traffic to your website. And, to increase organic traffic to your website, you choose PPC advertising. But what if your content is not valuable. Your website visitors will return from your website shortly after entering it. This will increase the bounce rate of your website. And, leave a bad image in people’s minds related to your web page. That web traffic will not be of any benefit to you. So while trying to increase website traffic, you have to keep an eye on every factor. So that it proves beneficial for website popularity.
Why is web traffic more important?
Web traffic helps in getting more visitors to a website by generating more leads. But at the same time, it is an important indicator of the growth of your business. This shows how well your marketing strategy is. The high number of visitors to a website is also good for search engine credibility. It shows the trustworthiness of your content and your demand among your audience.
So now you might want to know what are the best ways to increase traffic to your website. There are lots of strategies to get more traffic on your website. But here we are only discussing the best possible ways.
Top 5 ways to generate traffic on website
1. Search Engine Optimization (SEO)
You may have also heard of search engine optimization earlier known as SEO. It is one of the most effective marketing strategies for improving online presence. The most common goal in SEO is to rank high in search engine result pages (SERPs).
First, create content that readers find valuable and search worthy. The content they enjoy will share with others. It is exactly like the memes that we share on Facebook or WhatsApp. And, the more they share, the more web traffic. When a large number of groups use your site as a reference, it will mean more traffic.
When your content achieves a high rank on the search engine result pages but it does not mean that your work is finished. Search engines have algorithms to identify the most updated and most relevant topic on the Internet. New and updated content buries old content. Therefore, you need to keep your content updated on the website. So that you keep getting web traffic even in the future.
Use Long-tail Keywords: For beginners, it is quite difficult to rank them on search engines in the beginning. You should include long-tailed keywords in your content that define specifically what your visitors want you to know. Instead of using “athletic apparel” as your keyword, you can use “men’s athletic apparel for winter” to make it more specific to website visitors.
Target High Volume Keywords: You should use your keywords wisely. It is always best to use keywords with the highest volume search rate first.
In this whole process, you have observed that we are working around the content. Because SEO is mainly about content. To generate traffic to your website your content must be relevant and updated from others.
2. Inbound Links
Inbound links are a source of receiving web traffic from high traffic websites or other platforms. If someone offers you an inbound link through their website. So you are more likely to get web traffic from their visitors, which is called referral traffic.
There are 3 different ways you can get inbound links:
Internal Linking: Internal linking is the process of linking your existing content to new or other existing content on your website. This is more beneficial for your website. Visitors will be able to navigate your website easily and find the content they want to get, which makes them stay there longer.
Direct Sharing: Direct sharing is an option when you can ask others to share your link directly with other people. For example, you share a link on your social media account and others re-share your post.
Guest Posting: Guest posting refers to publishing an article on another high traffic website or blog and getting a link to your website through such content. Guest posting is a paid method. This is a great way to get traffic from a website that already has a large number of visitors.
With blogging, you can reach a large group of people. By sharing your content on various social media platforms, you can reach people who do not use search engines often. But if you do not know the basics of SEO then it is quite difficult to get a good amount of web traffic from blogging. SEO is the best way to project your website to the digital public.
Through blogging, you can present your products and services in front of people by solving their common concerns. In this way, you can connect with different people with similar interests.
Truly, there are two types of blogging.
Personal Blogging: In this, you create content on your own and post it on your website. You can also post blogs written by others on your website citing their authors. To post your blog on the Internet, you can create your new website or add a blog section to an existing website. In personal blogging, the entire traffic and user interests depend entirely on your content.
Blogging is a source for sharing life experiences, new things, tips and tricks, and how to blog on search engines. Sharing blogs regularly is a great way to stay connected with your audience.
Guest Blogging: Guest blogging is a great option for online marketing. In it, you contact other website owners of the same interest to publish your content (written by you) on their website. This is beneficial for both you and the other website owner. It is a rich source of obtaining traffic and quality backlinks from a reliable source. The main advantage of guest blogging is that you already have a group of audience that you only need to present your content.
Online businesses engage with their audience by publishing blogs regularly. And, staying connected to your audience is good for business. Blogs connect new people with business and generate more traffic to the website.
4. Influencer Marketing
Every business needs a push at its start. People do not know about their products and services very well. At that time, influencer marketing can give you the true audience. These online influencers build a bond with their fans through their expertise. Now big companies are willing to pay huge money to those influencers for their website promotion. They want them to mention their website in their blogs, social media posts, and videos which they share with their fans.
The main goal of influencer marketing is to reach a large group of people in a very short span of time. And these influencers already have a large fan base. They accept them and follow their opinion. This is a very effective and fast way to get organic traffic on your website even if you are a newbie.
5. Paid Advertisements
Ask yourself if free traffic is excellent? Without paying money, there is no possible way to generate immediate traffic to your website. You all must know the power of money. Paid advertising is the right place to use your money to get instant web traffic. There are various advertising platforms that are providing paid advertising services according to your business needs. You can see their adds on social media platforms, search engines, and other online platforms such as applications you use on your smartphones.
In paid advertisements, they place your ad on other high traffic websites, social media, and also on other online applications. This is the direct promotion of your website in front of your desired customers. The range or impact of these advertisements depends on the money. The more you pay, the more effective it will be.