People assume both Social Media Optimization (SMO) and Social Media Marketing (SMM) similar. But there are many differences between the two. In social media marketing, products, brands, and websites are promoted with the help of paid advertisements. Whereas in social media optimization they are introduced effectively to achieve long-term benefits like branding and natural traffic to their website.
Social networking sites are a great platform to share information. But how can you use social media to improve organic traffic? For this, first, you have to understand the meaning of Social Media Optimization.
What is Social Media Optimization (SMO)?
Social Media Optimization is the process of raising awareness about your brand, products and services among your customers or visitors. The goal of social media optimization is to bring more organic traffic to your website, just like SEO. SMO is a completely organic method for getting traffic. The number of visitors depends entirely on your work. The more time you spend with your viewers, the more they will know about you.
It helps to grow and manage your business’s online presence by using various and popular social media network channels. You can use this method as a social media marketing strategy to raise awareness about your products and services on social media platforms. Social media will play the most important role in your business to gain more online reach to both your online and offline business.
It includes social media sites like Facebook, Twitter, social media networking sites like Reddit, Tumblr, many more, Image sites like Pinterest, and video sites like Youtube.
How do I benefit from SMO?
Social media optimization is the process of creating and enhancing your social media plan so that you can achieve measurable results. It benefits your business in a lot of different ways. This increases your visibility and makes your brand more famous. Not only this, but it also helps you generate more qualified leads and improve your sales numbers.
Steps to Follow for Effective Social Media Optimization
Social media is the most useful and important medium on the Internet to meet new people around the world, which is impossible in the real world. You can attract your visitors by using these social networking sites. But, you have to take every step carefully. If you are not able to make your viewers happy with your services, then you may have to face negative impacts as well.
Deliver Interesting Content: The content you distribute to your audience should be interesting. If your content is good and easy to understand then the audience will know more about you. It is our responsibility to present information in a good and interesting way.
Deliver engaging content: Merely posting content is not enough, we should also ensure that the content posted makes a direct connection with the audience. If your content will be able to build a good relationship with your audience then they will come back.
Communicate with viewers: To maintain your group audience, it is important to be connected to them. A good conversation works as a bond between you and your audience. So it is important that you stay connected with them and keep sharing new information.
Response Analysis: The success of any work can be determined by studying the results obtained from it. Similarly, you can find out its success by studying the response received by your audience. If the response is good, then you are successful, otherwise, you can improve and change the result.
Optimize your Website and Social profiles: For effective and useful social media optimization, your social profile must represent your brand presence. This makes it easy for your customers to find you. Complete all your social profiles correctly. The more complete it is, the more it seems.
Advantages of SMO
More Quality Backlink Traffic: If you are not promoting your business on social media, your audience will be limited to search engines only. And the search engine will show your brand only when they search for the same keywords on which your website ranks. But, with social media, you can create your own group of viewers and reach a new set of potential audiences.
Extensive Market Reach: Social media is like a cricket stadium filled with live audiences. And we all know the importance of an active audience for a business. A large part of our population uses social media on their mobile phones. You can easily attract their attention by posting regular posts about your business.
Satisfied Customers: Social networking sites are not just a medium for sharing your content. It is also about connecting with your audience, communicating with them and listening to their ideas. A conversation makes a connection, but a better conversation creates a bond. If your customers get the appropriate response from your side instead of an automated response, it becomes more useful to them. It shows that you care about your customers and their needs. They will become more satisfied which will increase their confidence in you.
Turn your Business into a Brand: Social media helps to create a picture of your business in the minds of your audience. And, with these social networking sites, you can build a strong image of your business in front of your audience. This will highly enhance brand recognition and connect you with a wider audience of consumers.
The face of the Business: Every business needs a face to present to its customers. These social media profiles are like a face for them. They can use this face to connect with their customers and can tell things related to their business.
Disadvantages of SMO
Risk of negative comments: If you are using social media to connect with new people and get to know their views about your business. Then there is an equal possibility of getting both positive and negative comments. Sometimes your competitors may spread rumors on social media to confuse them. So you have to be alert all the time to know what problems your customers are facing and they have to be corrected.
Time Consuming: To get better results from social media for your business, you have to keep posting on it and interact with your audience. It is about online interaction with your group of target audiences. You have to keep answering their questions, telling them what exactly you are providing. And for all this, you have to give many productive hours of your day.
Lack of Knowledge: If you are not well aware of what information you have to share with your customers then it can be bad for your business. You have to be careful that the information you are sharing on these social networking sites is not wrong. If your audience won’t get the right information, they can go.